Engage Diverse Cultural Groups
Do you know the pivotal year? 2050. That’s when nearly one in five people in the US will be immigrants, according to the Pew Research Center – and the year Caucasians will officially rate minority status.
Does your organization’s programming, marketing and staff reflect the current demographics of your community? How about the demographics of the future?
As many of our partners prepared for this diversity tsunami, they were delighted to find new sources of artistic and organizational inspiration.
Strategy 1: Build Partnerships
Patrons a homogenous bunch? If you want a more diverse audience, get ready to engage in meaningful partnerships.
An arts-and-change catalyst partners with artists and nonprofits to promote healthier eating in a diverse community
A Contemporary Theatre (ACT): Ramayana Ambassadors
ACT forges relationships with Asian and Southeast Asian audience through cultural ambassadors and relevant programming
Volunteer arts groups and nonprofits partner to create a course catalog of arts opportunities for a diverse and economically challenged neighborhood
Strategy 2: Relationally Attract Audiences
Diverse audiences may not know about your organization. Even if they do, they may not feel welcome. How to change this? One word: relationships.
Frye Art Museum: Mw [Moment Magnitude]
How to diversify your museum’s audience? Invite the neighbors to make art with you.
Seattle Theatre Group (STG): Voices of Strength
Using many avenues, STG pursues one goal — building relationships
Seattle Youth Symphony Orchestras: Southwest Seattle Strings Project
Are the next generation of symphonic artists and patrons in Seattle’s most diverse public schools?
Strategy 3: Diversify Staff
Diversifying your staff isn’t about being PC. It’s about survival. Trust, credibility, and cultural fluency are just some of the assets diverse staff members bring.
Northwest Folklife: Community Arts Engagement Mentorship Project
Enlisting the aid of a Somali community member is the secret to making folk art presentation a success
Strategy 4: Strategize Social Media
Mind the generation gap. Second-gen immigrants are social media savvy. Older generations may need more traditional connections.
Young team reaches culturally diverse youth where they live – online
Shunpike Seattle: Off Nights
A bold experiment uses targeted social media marketing to bring together diverse audiences
Wing Luke Museum of the Asian Pacific American Experience: Art in Canton Alley
Face-to-face and through social media, Wing Luke builds excitement for its Art in the Alley project